Deepfake Ads Impersonating Gisele Bündchen Used in Brazilian Fraud Scheme

# Deepfake Ads Impersonating Gisele Bündchen Used in Brazilian Fraud Scheme

https://gcdradar.vercel.app/incidents/deepfake-ads-impersonating-gisele-bundchen-used-in-brazilian · AIR-2025-0128 · closed 2025-10-15

- Lane: Breaches & attacks
- Severity: 4 (Confirmed real-world loss)
- Fix status: No fix needed
- First reported: 2025-10-01
- AI role: AI-enabled attack
- Products: Instagram

## Summary

Brazilian police arrested suspects accused of using deepfake videos of celebrities in Instagram ads for fake giveaways and products. The scheme generated millions in illicit funds from victims.

## What to do

No action recorded; read the sources below and the vendor's advisory.

## Latest updates

- 2025-10-01: Purportedly AI-Generated Deepfake Ads on Instagram Impersonate Gisele Bündchen and Other Celebrities in Brazilian Fraud Scheme (https://incidentdatabase.ai/cite/1224)

## Sources

- 2025-10-01 AI Incident Database: Purportedly AI-Generated Deepfake Ads on Instagram Impersonate Gisele Bündchen and Other Celebrities in Brazilian Fraud Scheme https://incidentdatabase.ai/cite/1224

Verify against the vendor's advisory before changing production. Data CC BY-SA 4.0, https://gcdradar.vercel.app.