Deepfake Scam Advertisement Misuses Likenesses of Bulgarian Public Figures

# Deepfake Scam Advertisement Misuses Likenesses of Bulgarian Public Figures

https://gcdradar.vercel.app/incidents/deepfake-scam-advertisement-misuses-likenesses-of-bulgarian · AIR-2024-0013 · closed 2024-01-31

- Lane: Breaches & attacks
- Severity: 3 (Confirmed exploitation)
- Fix status: No fix needed
- First reported: 2024-01-17
- AI role: AI-enabled attack

## Summary

Scammers used AI-manipulated media and altered likenesses of a television host and a physician to promote an unregistered medical product online. The victims publicly denied any involvement with the advertisement.

## What to do

No action recorded; read the sources below and the vendor's advisory.

## Latest updates

- 2024-01-17: Purportedly AI-Manipulated Medical Scam Advertisement Reportedly Used Bulgarian TV Host and Physician's Likenesses (https://incidentdatabase.ai/cite/1461)

## Sources

- 2024-01-17 AI Incident Database: Purportedly AI-Manipulated Medical Scam Advertisement Reportedly Used Bulgarian TV Host and Physician's Likenesses https://incidentdatabase.ai/cite/1461

Verify against the vendor's advisory before changing production. Data CC BY-SA 4.0, https://gcdradar.vercel.app.