Deepfake Scam Campaign Impersonates Norman Swan in Online Ads

# Deepfake Scam Campaign Impersonates Norman Swan in Online Ads

https://gcdradar.vercel.app/incidents/deepfake-scam-campaign-impersonates-norman-swan-in-online-ad · AIR-2025-0145 · closed 2025-06-04

- Lane: Breaches & attacks
- Severity: 4 (Confirmed real-world loss)
- Fix status: No fix needed
- First reported: 2025-05-21
- AI role: AI-enabled attack
- Products: Meta AI

## Summary

Threat actors deployed deepfake voice-cloned video advertisements impersonating public figures across Meta platforms to promote unproven health supplements. The fraudulent campaign resulted in financial and health harms to victims.

## What to do

No action recorded; read the sources below and the vendor's advisory.

## Latest updates

- 2025-05-21: Purported Unauthorized Deepfakes of Norman Swan and Others Circulated in Online Supplement Campaigns (https://incidentdatabase.ai/cite/1076)

## Sources

- 2025-05-21 AI Incident Database: Purported Unauthorized Deepfakes of Norman Swan and Others Circulated in Online Supplement Campaigns https://incidentdatabase.ai/cite/1076

Verify against the vendor's advisory before changing production. Data CC BY-SA 4.0, https://gcdradar.vercel.app.