Coordinated Deepfake Campaign Impersonating Rishi Sunak on Meta

# Coordinated Deepfake Campaign Impersonating Rishi Sunak on Meta

https://gcdradar.vercel.app/incidents/coordinated-deepfake-campaign-impersonating-rishi-sunak-on-m · AIR-2024-0037 · closed 2024-01-22

- Lane: Breaches & attacks
- Severity: 3 (Confirmed exploitation)
- Fix status: No fix needed
- First reported: 2024-01-08
- AI role: AI-enabled attack
- Products: Meta Ads

## Summary

Over a hundred deepfake advertisements impersonating the former UK Prime Minister were promoted on Meta to advertise a fraudulent investment scheme. The campaign exposed hundreds of thousands of users to fabricated video content.

## What to do

No action recorded; read the sources below and the vendor's advisory.

## Latest updates

- 2024-01-08: Coordinated Deepfake Campaign Reportedly Impersonating Rishi Sunak Promoted Fraudulent Quantum AI Investment Platform on Meta (https://incidentdatabase.ai/cite/875)

## Sources

- 2024-01-08 AI Incident Database: Coordinated Deepfake Campaign Reportedly Impersonating Rishi Sunak Promoted Fraudulent Quantum AI Investment Platform on Meta https://incidentdatabase.ai/cite/875

Verify against the vendor's advisory before changing production. Data CC BY-SA 4.0, https://gcdradar.vercel.app.